A changed market“Some businesses use the rental option to familiarise themselves with the latest CLAAS technology and put it through its paces,” says Burgio. They’re looking at aspects such as the way it drives, its performance and its equipment. “If a customer then wants to buy a rental machine, that’s also possible within the FIRST CLAAS RENTAL programme,” explains Burgio.

The tractors speak for themselves, as shown by the fact that around one in three customers buy after renting. Overall, CLAAS experts are reporting a growth trend in the rental market, and the benefits are clear: maximum flexibility, low capital outlay, efficient

cost/benefit ratio, and state-of-the-art vehicle engineering.

A growing rental fleetLaunched in 2018 with four stations, CLAAS offered rental through its sales partners at more than 30 stations all over Germany in 2023. In light of increasing demand, CLAAS has also extended its business to cover wheel loaders. From spring 2024, the rental fleet will also include telehandlers.

In times when the focus is on sustainability, it’s the little efforts that count: when a new rental enquiry is received, CLAAS checks the existing tractor stocks, durations of rental agreements and where the tractors are physically located.

This means that tractors can be efficiently switched between the various sites, and businesses receive the machines they need faster. “And the tractors aren’t needlessly driven here and there,” said Burgio, “which is better for the environment.”

Legal topics.